Overview
From Kruger Cowne Limited
At ANTICON, media entrepreneur and talent manager Jordan Schwarzenberger captivated audiences with his candid insights into the creator economy and the future of digital influence.
As co-founder of Arcade Media - the team behind global YouTube collective The Sidemen - Jordan shared his journey from teenage brand strategist at VICE to leading one of the most powerful creative enterprises in online entertainment.
In conversation, he explored the evolution of creator-led businesses, the art of authentic brand partnerships, and how Gen Z is reshaping media, marketing, and entrepreneurship. His fireside chat highlighted the power of creativity, innovation, and storytelling in building the next generation of global brands.